QCODE

April 2021 - Jan 2021

QCODE is an award-winning podcast studio known for their immersive audio storytelling featuring A-list talent. I established the overall marketing strategy and helped the company launch their first-ever subscription channel on Apple Podcasts.

DC Universe

July 2017 - April 2021

DC Universe is DC Comic’s direct-to-consumer fan engagement digital platform, which allows fans to watch, read, shop, and connect all on one digital platform. I developed the go-to-market strategy and pioneered a category-defining membership program to drive user growth, foster fan engagement and brand loyalty. In addition, I collaborated with cross-divisional partners (e.g Theatrical, Consumer Products) to harness the power of DC fans to increase revenue and elevate key franchise initiatives.

Fullscreen

October 2015 - July 2017

Fullscreen is a social content company owned by Otter Media, which is a subsidiary of AT&T Warner Media. I led a team in implementing social strategy and driving creative execution for ATT’s influencer program (THX2ATT) and Fullscreen’s streaming service platform. We partnered with top digital influencers to create social content and spearhead ATT’s influencer meet-up program at select flagship stores.

MEC

November 2013 - September 2015

MEC (now known as Wavemaker) is Paramount Picture’s media agency of record. Our digital media team helped transform Paramount Picture’s paid digital media strategy and was instrumental in sharpening the studio’s understanding of paid social and digital influencers. I managed several theatrical media campaigns including tentpole titles such as Mission Impossible: Rogue Mission featuring Tom Cruise, The Spongebob Movie - Out of Water, and Interstellar directed by Christopher Nolan.