DC Universe - Consumer Marketing & Fan Engagement
Creating memorable DC fan experiences through immersive brand activations and exclusive subscriber rewards because fans are the heart of the DC brand
Overview
To help elevate DC’s iconic super-villain, Harley Quinn, ahead of her animated series and theatrical debut, we developed a multi-touchpoint campaign that spanned several months to rekindle fans’ love for the character. Harley Quinn would go on to become a hit series on DC Universe and Birds of Prey took the #1 box office spot in its February debut.
New York Comic Con - Harley Quinn Art Gallery
A fun, interactive exhibit where we invited fans during NYCC weekend to experience the evolution of Harley Quinn. The gallery featured over 80 pieces of Harley artwork including original comic book sketches, character props from Birds of Prey, and original pieces from independent artists. In addition, Harley fans could get their hair Harley-fied and play in our interactive video booth.
DCU Member Exclusive, Limited Edition Pin Set
To help promote the upcoming animated series, we offered an exclusive, limited edition Harley Quinn pin set to all DC Universe subscribers at New York Comic Con. In order to redeem, subscribers had to show their personalized QR code via the DCU app.
DCU HQ - Exclusive Members & Talent Meet-Ups
We hosted several community-driven subscriber exclusive events featuring DC’s favorite storytellers.
Birds of Prey VIP Preview Screenings with WB Theatrical
In partnership with the WB Theatrical team, DCU subscribers were given priority access to early screenings of the Harley Quinn movie, Birds of Prey, and received VIP treatment with special seating and gift bags.
Other Work
