Paramount Pictures - Digital Media & Partnerships
As consumer behavior shifted to social media platforms, we harnessed the power of social media platforms and digital influencers to generate buzz amongst young audiences for Paramount’s theatrical slate
Mission Impossible: Rogue Nation
We devised a mission-driven interactive Snapchat campaign that invited fans to complete a series of missions featuring Tom Cruise and partnered with several digital influencers like Logan Paul to help drive their followers to participate.
Hercules
We partnered with everyone’s favorite celebrity, The Rock, to post a series of workouts on his social channels to get fans pumped for Hercules.
Interstellar
Since Interstellar focused heavily on the possibilities of time travel, we worked with several key partners to drive interest in the topic. We collaborated with several media publications like the New York Times to create custom editorial pieces and partnered with Vice to offer one lucky fan a chance to travel to space.
The Spongebob Movie: Sponge Out of Water
Paramount created a special #DayofPositivity holiday to cheer up fans heading back into school and work after the holiday break. To help drive awareness, we used custom YouTube bumper ads featuring Spongebob’s cheery personality and partnered with The Weather Channel and Roblox to reach young moms and families.